/ insights
Notes from the street.
Practical guides to outdoor, transit and digital out-of-home advertising in India, with the sources behind every number.
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Transit media
Metro advertising in India: a planner's guide for 2026
How metro advertising works in India: the formats on offer, what drives cost, how Delhi and Kolkata metro audiences compare, and how to plan a metro campaign that earns its spend.
· 7 min read
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Measurement & data
Programmatic, data, AI and measurement: how outdoor advertising in India is changing
Outdoor advertising in India is moving from photos and footfall estimates to data-led planning, programmatic buying and shared measurement. Here is what has changed and what has not.
· 7 min read
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DOOH
What is DOOH advertising? A guide to digital out-of-home in India
Digital out-of-home (DOOH) explained for Indian marketers: how it differs from static OOH, where the screens are, how it is bought and measured, and when it is the right choice.
· 7 min read