/ about
We put media on ride-hailing cabs before anyone else.
Then we kept going. Here's how a cab-screen start-up became a full-stack outdoor media partner.
Chapter 1
JustTap Media: in-cab screens, Mumbai (2015–2018)
Our founder Harsh Vardhan Mahipal started JustTap Media in Mumbai in 2015, fitting 10.1-inch tablet screens on the back of front-seat headrests in about 1,000 taxis, playing ads, content and passenger services — the first media assets on ride-hailing cabs in India, and arguably anywhere in the world.
2018 onwards
TaxiTop Media is founded
TaxiTop Media was founded in August 2018, taking what we learned inside the cab to the outside of it.
Next
Taxi-top screens & Uber’s first global pilot
Next we built digital taxi-top screens and ran Uber’s first global taxi-top pilot. Our hardware was inspected at Uber’s San Francisco headquarters.
Today
A pan-India outdoor partner, HQ in Kolkata
Headquartered in Kolkata, TTM has run pan-India outdoor campaigns for years: in the metros (Delhi, Mumbai, Bangalore, Hyderabad, Kolkata) and in tier-2 and tier-3 cities such as Jaipur, Patna and Katihar. We deliver car branding, metro branding, hoardings & billboards, DOOH (including RetailVision across Spencer’s stores), ATL and BTL campaigns.
Note: our taxi-top screens are part of our history. We don't sell taxi-top screen advertising today.
Clients
Brands we've worked with: ITC, Berger Paints, Asian Paints, SVF, Hoichoi, Signature Mineral Water, Flipkart Minutes, Zepto, Amazon Now, Jewelbox, SastaSundar, Patanjali.
Campaigns run in 100+ cities and towns across India, for brands across FMCG, paints, entertainment and OTT, music festivals, e-commerce and quick commerce, jewellery, education and e-pharmacy.