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DOOH advertising (digital out-of-home)
Digital screens on the street, at events and in stores, with fast creative changes and scheduling by day-part and location.
DOOH (digital out-of-home) is advertising on digital screens in public places. Unlike printed media, creative can change quickly and messages can be scheduled by time of day.
TTM runs DOOH campaigns on LED walls and digital screens, and operates RetailVision, its own in-store screen network in Spencer’s Retail stores in Kolkata.
Kolkata for RetailVision and event LED; digital screens in other cities on request.
Formats
LED walls and gates
Large LED formats for events, festivals and high-footfall sites.
Street and venue screens
Digital screens in public places.
RetailVision in-store screens
About 100 screens across 15+ Spencer’s Retail stores in Kolkata.
Day-part scheduling
Messages planned by time of day, store and location.
Recent work
- Patanjali at Tridhara Durga Puja, Kolkata: a 10,000 sq ft LED wall, about 525 plays a day from 25 September to 15 October 2024, plus LED entrance gates. It was the first large-scale LED wall at a Durga Puja in Kolkata.
- RetailVision: about 100 screens across 15+ Spencer’s Retail stores in Kolkata.
Frequently asked questions
What is DOOH advertising?
DOOH means digital out-of-home: ads shown on digital screens in public places such as streets, malls, stores, transit and events. Content can be changed and scheduled remotely.
How much does DOOH advertising cost in India?
Rates depend on the city, format, number of units, duration and production. We do not publish rate cards. Share your brief at sales@taxitopmedia.in or on WhatsApp and we will send a quote.
What is the difference between DOOH and programmatic DOOH?
Standard DOOH is booked directly by screen and time. Programmatic DOOH is bought through automated platforms, often by impression. In India programmatic is still a small share of DOOH.
What is RetailVision?
RetailVision is TTM’s in-store digital screen network: about 100 screens across 15+ Spencer’s Retail stores in Kolkata.