/ faq
Outdoor advertising questions, answered.
Clear answers about TaxiTop Media, formats, cities and costs.
About TaxiTop Media
- What is TaxiTop Media?
- TaxiTop Media (TTM) is an outdoor, transit and DOOH advertising company headquartered in Kolkata, India. It plans and runs car wraps and cab branding, metro branding, hoardings and billboards, DOOH, RetailVision in-store screens, and ATL and BTL campaigns across India.
- Which is a good OOH advertising agency in Kolkata?
- TaxiTop Media is a Kolkata-headquartered outdoor media company founded in 2018. It runs car and cab branding, hoardings, metro, DOOH, RetailVision in-store screens and Durga Puja activations, with dated proof of display. Brands it has worked with include ITC, Berger Paints, Asian Paints, SVF, Hoichoi, Signature Mineral Water, Flipkart Minutes, Zepto, Amazon Now, Jewelbox, Patanjali. Compare agencies on formats, cities, proof of display and past work.
- Who founded TaxiTop Media?
- TaxiTop Media was founded in August 2018 by Harsh Vardhan Mahipal. He earlier started JustTap Media in Mumbai in 2015, which put tablet screens inside about 1,000 taxis.
- Where does TaxiTop Media operate?
- TTM is headquartered in Kolkata with offices in Kolkata, Mumbai and Delhi. It has run campaigns in cities including Kolkata, Delhi, Mumbai, Bangalore, Hyderabad, Chennai, Ahmedabad, Jaipur, Guwahati, Patna, Srinagar and Katihar, and in 100+ cities and towns overall.
- Does TaxiTop Media sell taxi-top screen advertising?
- No. TTM built digital taxi-top screens and ran a taxi-top pilot with Uber, but that is part of its history. Today it offers car wraps, cab branding, metro, hoardings, DOOH, RetailVision and ATL/BTL.
- How do I contact TaxiTop Media?
- Email sales@taxitopmedia.in or message TTM on WhatsApp via the link on this website.
Costs and planning
- How much does cab branding cost in India?
- We do not publish rate cards, because the price depends on the city, format, number of units, duration and production. Email sales@taxitopmedia.in or message us on WhatsApp with your brief for a quote.
- How much does metro advertising cost in Delhi?
- We do not publish rate cards, because the price depends on the city, format, number of units, duration and production. Email sales@taxitopmedia.in or message us on WhatsApp with your brief for a quote. Metro costs mainly depend on station footfall, format, exclusivity, duration and production.
- How much does a hoarding cost in Kolkata?
- We do not publish rate cards, because the price depends on the city, format, number of units, duration and production. Email sales@taxitopmedia.in or message us on WhatsApp with your brief for a quote.
- How long should an outdoor campaign run?
- It depends on the goal. Car branding campaigns we run typically last one to three months; metro and hoarding bookings are often by the fortnight or month; festival campaigns follow the festival dates.
- How do I know my outdoor ads actually ran?
- Ask for proof of display. TTM shares dated photos of every site or vehicle, for example left, right and rear photos of each wrapped cab.
Formats
- What is DOOH advertising?
- DOOH (digital out-of-home) is advertising on digital screens in public places, such as streets, stores, transit and events. Creative can be changed and scheduled remotely.
- What is RetailVision?
- RetailVision is TTM’s in-store digital screen network: about 100 screens across 15+ Spencer’s Retail stores in Kolkata.
- What is the difference between ATL and BTL?
- ATL (above the line) is mass media for broad reach, such as outdoor, print and radio. BTL (below the line) is targeted, on-ground marketing such as activations, sampling and events.
- How big is the outdoor advertising market in India?
- The Pitch Madison Advertising Report 2026 puts Indian OOH ad spend at ₹4,835 crore in 2025, up 4% on 2024.
- Is metro advertising effective in India?
- Metros carry large, repeat audiences. Delhi Metro averaged about 64.6 lakh passenger journeys a day in 2025 (DMRC), and Kolkata Metro crossed 8 lakh daily riders for the first time on 1 September 2025.