/ atl & btl
ATL campaigns and BTL activations
Mass-media planning that ties outdoor to other channels, and on-ground activations that put your brand in front of people.
ATL (above the line) means mass media aimed at a broad audience. BTL (below the line) means direct, on-ground work: activations, sampling, events and roadshows.
TTM plans both, and often joins them up: hoardings and transit media in an area, with activations in the same streets and weeks, reported on one timeline.
Kolkata and West Bengal, and cities across India.
Formats
Media strategy and planning
Outdoor, transit and DOOH mixes for launches and always-on campaigns.
Mall and society activations
On-ground brand experiences with trained staff.
Sampling and product demos
Getting the product into people’s hands.
Roadshows and events
Mobile vans, events and festival activations, including Durga Puja.
Recent work
- Patanjali at Tridhara Durga Puja, Kolkata, 2024: LED wall and LED entrance gates.
Frequently asked questions
What is the difference between ATL and BTL?
ATL (above the line) is mass media for broad reach, such as outdoor, print, radio and TV. BTL (below the line) is targeted, on-ground marketing such as activations, sampling and events.
How much does a BTL activation cost?
Rates depend on the city, format, number of units, duration and production. We do not publish rate cards. Share your brief at sales@taxitopmedia.in or on WhatsApp and we will send a quote.
Do you do Durga Puja branding?
Yes. We have run Durga Puja media in Kolkata, including Patanjali’s LED wall and gates at Tridhara in 2024. Puja inventory books early, so plan ahead.
Can you run activations outside Kolkata?
Yes. We plan activations across India. Tell us the cities and dates.